A good SEO (search engine optimization) strategy can make a big difference in the traffic, website ranking, and performance of a website. Google has already created a set of tools that can help any online marketer to optimize results for their website. Below, you can read about 6 top Google SEO tools.
1. Google Search Console:
If you have a website, you can create an account on Google Search Console and let Google crawl your site. If they find any issues, they send you an email to report the issue. Then, you can check and fix any problem and avoid harming your google search rankings. You can then submit your sitemap, your renewed pages, and check the overall technical performance of your site.
2. Google PageSpeed Insights:
The loading time of your website and relevant pages is a significant factor in the user experience. People don't like slow websites and can decrease your rankings because of the high bounce rate. Google PageSpeed Insights can crawl your site and check for any issues that slow it down. It gives you information for both mobile and desktop.
3. Google Mobile-Friendly Test:
It's a tool that helps you locate problems in the mobile version of your website. Just type your link, and it will let you know if it is mobile-friendly. In 2020, 60% of Google searches come from mobile, and the performance of the mobile version is a crucial ranking factor.
4. Google My Business:
This tool is beneficial for local businesses that want more visitors from the organic results of Google. You need to create a listing and add details of your business. It allows you to add your address, phone number, type of services, pricing, and more. Then, Google will use these details to rank your listing for local searches relevant to your industry.
5. Google Analytics:
It is a tracking tool that many website owners already use. You can track the traffic from any source, set goals, check the behavior of your visitors, and analyze the demographics of your visitors. From the stats of Google Analytics, you can determine what works and what you need to fix in your strategy.
6. Google Search.
When you type keywords on Google search, you can see suggestions of different keywords. While Google created these suggestions to improve user experience, you can use them to get keyword ideas. Also, embedded within your search results, you will find a section that says, "People Also Ask" can use the results in that section to try different versions and variations of any keyword for more suggestions.
How Can These Google SEO Tools Help Your Business?
If you have a website, these Google SEO tools allow you to find and fix any technical mistakes. Technical SEO is a big part of your SEO strategy and can affect your ranking. If you fix any technical issues when they arise, you will optimize your site to attract more visitors. You can also get important stats that show you how your website performs. On the other hand, if you don't have an SEO strategy or choose to ignore the performance measurement of your site, you can miss out on potential customers. Your audience already uses search engines to get information, and most of your competitors are probably looking for ways to attract more visitors to their websites to convert them into customers. It is your job to make it easy for new customers to find you over the competition.
How to Get Started:
You can get started by creating an account on Google Search Console and Google Analytics. They will request to confirm that you are the owner of the site, and then Google will crawl and track your pages. If you are interested in the local searches of any area, you need to create a Google My Business account as well. The other tools are helpful, but you can use them manually to check that for any issues or get suggestions every few weeks.
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